You can't answer from a ladder. The agent can. It answers the website lead in seconds, gets the address and the job, and texts you the details so you can call back between jobs.
| Niche | One customer |
|---|---|
| HVAC and heat pumpsAverage Seattle ducted heat pump install | $14,0001 |
| RoofingUS average roof replacement | $10,8002 |
| PlumbingAverage Seattle sewer line replacement | $5,5723 |
| Windows and doorsWhole-home windows, greater Seattle | $8,000 to $24,0004 |
| Remodel and design-buildMid-range Seattle kitchen remodel | $38,000 to $85,0005 |
| Landscape design-buildMid-range design-build project | from $75,0006 |
| ADU and custom homesDetached ADU in Seattle | $280,000 to $650,0007 |
Roofing search ads cost about $228 per lead. A lead that waits for a callback tonight is a lead somebody else books.8
Lead platforms sell the same homeowner to several contractors. Whoever calls back first usually wins.
Google's Local Services Ads now bill some missed calls. A call you can't take still costs you.
Leave the platform and the site, the reviews page and the phone number can go with it.
It knows your services, your service area and your hours. It never quotes a price you haven't approved. It takes the address, the problem and the best time to call, then puts it on your phone.
AI chat and instant lead alerts come with every tier. Missed-call text-back and review requests come with Growth, live within 30 days of launch with the date in your contract. AI phone answering is an add-on scoped on your call.
A scripted demo, not a live agent. Your agent is set up with your own services, hours and service area.
Exhibit A · Sample build
Roofing, cedar, slate and metal, a fictional business we built to show the work
Materials-led roofing site for Seattle and the Eastside, with an inspection request built for a phone in a driveway.
100 mobile PageSpeed, measured Oct 15, 2026
Open the sample (opens in a new tab)
Exhibit B · Sample build
HVAC and heat pumps, a fictional business we built to show the work
Emergency-first homepage: a no-heat call button that stays in reach, heat pump pages written around rebates, and a quote form that asks three questions.
97 mobile PageSpeed, measured Oct 17, 2026
Open the sample (opens in a new tab)
Exhibit C · Sample build
Remodel and design-build, a fictional business we built to show the work
Drawn first, then built: the design process shown as plan sheets, with a consult booking at the end of each project.
99 mobile PageSpeed, measured Oct 17, 2026
Open the sample (opens in a new tab)About an hour on the first call and a short review of the preview. We write the pages from what you tell us and your Google reviews.
Only the ones you approve, like a diagnostic or estimate fee. For everything else it books the estimate.
On the website, yes: it flags words like leak, no heat or flooding and alerts you straight away. AI phone answering is an add-on we scope on the call.
Three short steps. Growth is $7,500 setup and $750 a month, Starter $3,500 and $297 a month, plus sales tax.